Associate, CRM

Associate, CRM

Role Description: Aura is a fast-growing family photo sharing platform with a global team of 70+. We’re looking for an Associate, CRM who will assist with the management of our CRM program by coordinating email, SMS, push notifications, and direct mail campaigns. This role reports to the Associate Director, CRM, and is a critical part of scaling our retention marketing efforts and driving revenue growth and profitability. 

Our Story

We were founded by early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families. People love our product – it connects them with their loved ones and makes them smile. Wirecutter calls us the best digital picture frame, and we're now available in thousands of leading retail stores across North America and Europe.    

What You’ll Do

• Manage the master Email/SMS calendar
• Project manage and partner with internal stakeholders to create and launch campaigns across email, SMS, push notification, and direct mail. 
• Assist in creating 1:1 experiences for our customers across all CRM channels to drive retention, reduce churn, and maximize LTV. 
• Monitor channel results and own campaign performance reporting.
• Provide data-driven recommendations on ways to optimize channel performance.
• Assist in database management by updating customer profiles and building segments to support KPIs. 
• Support the CRM program with ongoing improvements to CRM channels and processes by establishing standard operating procedures and best practices.

Key Qualifications

• 1 - 3 years of work experience in email marketing for a high growth direct-to-consumer brand is a plus, but is not required to succeed in this role
• NYC-based; this role is hybrid and should plan to be in our East Village office 3 days per week on average
• Knowledge and experience with A/B testing methods.
• Experience with ESP and CRM platforms - Klaviyo experience is a plus. 
• Insights-driven and bias toward action; take data and turn it into actionable next steps
• Extremely detail-oriented and organized; very responsive with excellent communication skills
• Self-starter who can work independently and is comfortable making decisions
• Comfortable working in a startup or similar fast-paced environment where priorities and goals may change quickly
• Enjoys being part of a small team in a fast-growing industry, and helping build a business that brings happiness and joy to people's lives

Compensation and Benefits:

At Aura, we believe in creating a happy and supportive work environment so you are set up to succeed in your job and do the best work of your career. We have offices in New York City and San Francisco. Compensation for this position is $55,000-$65,000 depending on experience.

We offer the following benefits to all full-time Aura employees based in the U.S.:

• 🏥 Comprehensive health plans - Aura pays 100% of the premium for employees and 50% for families.
• 📈 401(k) with match - Aura fully matches the first 4% of your salary contributed
• 🌯 Lunch and snacks on us every day in our NYC and SF offices
• 💪 $150 monthly fitness allowance - gym, coaching, etc
• 🏝 Flexible time off - and you’re required to take at least 10 days off each year, in addition to all company holidays
• Generous stock option program; begins vesting after 1 year

(Benefits may differ for part-time or international roles.)

Aura Home Inc. All rights reserved, Aura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.