Website Conversion Manager

About the team/role

Checkr is looking for a Website Conversion Manager to help fuel our rapid growth. This role will be a part of the Growth Marketing team, reporting to the Director of Growth Strategy & Operations. This role will be responsible for optimizing all conversion paths on our website to further scale our website as an acquisition channel. In this role, you will partner closely with our Design, Website, Product, Product Marketing, and Revenue Operations teams to scale our SMB business and transform our website into a conversion machine.

The ideal candidate has experience executing website conversion strategies at a fast-growing company. You will leverage your web expertise, analytical skills, experimentation mindset, and creativity to identify opportunities to test and optimize our conversion paths.  If you have an ownership mindset and are constantly looking for ways to experiment, we’re looking for you! 

What you’ll do

• Own our website optimization testing strategy across all pages and acquisition tools (on-page forms and chatbot). Maintain a testing roadmap and a rigorous prioritization framework.
• Partner closely with our design and web development teams to develop a best-in-class website design system rooted in conversion rate optimization principles
• Analyze datasets to understand our key website conversion paths and identify opportunities for improvement
• Partner with marketing channel owners to provide best practices and recommendations for how to optimize their campaign landing pages
• Develop user testing strategy to inform conversion rate optimization roadmap
• Collaborate with product growth team to ensure a consistent and optimized full-funnel conversion path

What you bring

• 4-6 years of experience with expertise in website optimization and web analytics.
• Experience at a fast growing tech company 
• Strong analytical mindset. A rock-solid understanding of statistical significance and how to translate web initiatives to estimated business impact.
• Hands-on experience using A/B testing tools and using GA4 to inform insights and strategy.
• A customer-centric mindset, always seeking ways to improve the customer experience.
• Experience optimizing a website chatbot / conversational marketing program to conversion rate goals.
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Looker Studio)
• Ability to drive projects forward across multiple teams and manage multiple projects at once in a fast-paced environment
• A desire to constantly improve and zero patience for inefficiency
• Self starter: go-getter attitude who likes to get things done on their own initiative

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages. 

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is  $129,699 to $175,476 in San Francisco, CA.

Equal Employment Opportunities at Checkr

Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.   

Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.