Market Insight Manager

Angaza enables businesses to sell life-changing products, on credit, to low-income, unbanked consumers in emerging markets. Our technology uses an IoT network of connected devices, mobile payments, and machine learning to accelerate the adoption of solar energy systems, smartphones, and appliances.

We are reinventing consumer credit by making it available to the 2 billion people across the globe who are unbanked or left out of formal credit/savings ecosystems. With Angaza, consumers have the flexibility to buy now and pay later (BNPL), with full pricing transparency. And, merchants can increase their sales and revenue by over 8x by offering life-changing products on credit, without taking on the risk or complexities of managing consumer financing.

Angaza’s B2B sales and customer management software is used by businesses across the globe to improve the daily lives of over 35 million people.

The market insights manager will primarily focus on using insights drawn from research and data analysis to provide strategic guidance and direction that will influence commercial decision making on what to sell (product offerings),  where to sell (market segmentation and penetration) and who to sell to (customer segmentation).

Based in Kenya, this role will own the on-the-ground research and  customer needs assessment functions, and collaborate with multiple departments including sales, CX, product, etc to plan, execute, analyze & report the findings and eventually propose strategies that are commercially viable, customer centric and deliver competitive advantage.

The ideal candidate is commercially minded, willing to spend time in the field and can translate hard data and insights into actionable strategies to achieve overall business objectives.

-- Oversee the planning and execution of all on-the-ground research (including research planning, questionnaire design, fieldwork monitoring, analysis & reporting) as informed by business needs.

-- Elevate the voice of the customer within the organization by developing an in-depth knowledge of the customer, product segments and overall market landscape.

-- Work closely with sales and CX to develop customer personas and support in the creation of creative & compelling messaging that clearly articulates and reinforces Angaza’s unique value proposition and differentiators.

-- Manage the relationship with local research agencies to successfully deliver projects on time and within budget.

-- Research, monitor and collate competitor activity to develop both an ongoing view of threats and opportunities as well as to inform specific proposition development and go-to-market strategies.

-- Support market entry and penetration efforts through market sizing research, competitive landscape and industry report sourcing to understand market dynamics and determine overall viability.

-- Analyze requirements gathered from multiple sources and filter them to guide on the most impactful actions to take by various segments of the business. 

-- Act as the bridge between Business Intelligence and the commercial team (sales & marketing)  to develop dashboards, reports and other performance data related solutions that influence marketing decision making.

-- Support monthly, quarterly, annual planning activities of the commercial team with relevant and timely reports, analysis and insights.

-- Work closely with the business intelligence team to track performance of customer campaigns and/or promotions initiated by the commercial team.

-- Create and maintain a repository of relevant customer and market insights to be shared across the organization.

-- Support the planning and execution of the monthly market insights meeting by gathering relevant information and preparing the presentation.

-- Support marketing team in other activities & initiatives that may be assigned by the Director.

Angaza is a for-profit company with headquarters in Nairobi and San Francisco.

Employees receive salary and competitive benefits that include:

- Company-sponsored private medical plan

- Pension plan with company contribution

- Flexible scheduling and time off policies

- Knowledge that you’re making a positive impact on the world every day you come to work!

At Angaza, we evaluate all candidates on the basis of their ability to meet stated job requirements. We do not discriminate against candidates on the basis of sex, gender, marital status, religion, nationality, or other personal characteristics. In keeping with our commitment to supporting a safe and inclusive workplace, we strongly encourage candidates from traditionally underrepresented backgrounds to apply.