CDP & Digital Audience Specialist
UserTesting (View all Jobs)
Atlanta, Georgia, U.S.
Interview Process
1. Initial interview 2. Pair programming 3. Offer
Programming Languages Mentioned
ETL, SQL, JavaScript
UserTesting® was founded in 2007, made its IPO market debut in November 2021, and was acquired by Thoma Bravo in January 2023, to merge with Thoma Bravo portfolio company UserZoom. The combination is now operating under the UserTesting brand at $300M in revenue and growing, supporting both the UserTesting and UserZoom product lines. UserTesting is headquartered in San Francisco, California, with regional offices in Atlanta, Denver, Barcelona, Edinburgh, London, Manchester, Paris, and Singapore. A trusted company by top brands for 15+ years, UserTesting has over 2,500 customers in 45 countries including more than half of the world’s top 100 most valuable brands according to Forbes.
A leader in video-based human insight and UX research, we believe the path to human understanding and great experiences starts with shared insight—seeing and hearing how another person engages with the world around them and taking in their perspective. We’re for capturing the kind of human responses that don’t show up in a spreadsheet. This is what inspires us, and it’s how we enable companies to connect with their audiences, authentically, through an experience that’s uniquely, and intentionally, human.
Using our powerful software combined with the industry’s most diverse contributor network, our customers can quickly target their audience, and get a vivid, first-hand view of what their customers are thinking and experiencing with Customer Experience Narratives (CxNs), make decisions with confidence, and measure impact. UserTesting’s industry-leading solutions enable companies to get rapid feedback and UX insights on all types of customer interactions and experiences: websites, mobile apps, prototypes, campaigns, real world experiences, and more. A recent Forrester study found the ROI of using UserTesting to be 655%!
We’re proud to have been named to the SF Business Times Best Places to Work in the Bay Area 2022, Inc. Best-Led Companies of 2022 and the Fortune Best Workplaces in the Bay Area 2022 lists, along with having received a variety of additional workplace and corporate growth awards. Choosing to join our team means being part of a passionate group focused on transforming the way companies understand their customers and build better products and experiences. Come join us and help us build the engine for human understanding!
Job Summary:
As the CDP & Digital Audience Specialist you’ll be at the center of our CDP and personalization initiative helping to deliver experiences for our customers and prospects that are highly personalized and relevant. You will be our subject matter expert on our customer data platform (Segment.io), managing and implementing our personas, segments, data and integrations. You’ll partner with a variety of departments including IT, BI, Marketing, Analytics, and others to ensure we have reliable, actionable data to deliver personalized experiences across a variety of digital touchpoints.
Duties/Responsibilities:
- Create segments, personas, audiences inside of Segment.io and ensure that they are passing down to various activation channels such as Acquia Personalization & Marketo
- Quantify and validate audience/segment size is accurate and actionable across systems
- Write advanced SQL queries to pull data from a variety of sources and create actionable personas/segments
- QA data to ensure that it is reliable and actionable across systems
- Assist in managing data governance and oversight
- Work with stakeholders across a variety of departments to drive a data strategy, data roadmap, and gather requirements to further our personalization and reporting efforts
- Coordinate with a variety of BI and Analytics teams to report on the effectiveness of personalization campaigns
- Provide support to stakeholders throughout the organization who are utilizing CDP to drive personalization within their channels
- Support the integrations and connections of various data sources and activation channels via API’s, webhooks, JavaScript and other means
- Help establish and maintain an accurate unified profile for our customers and prospects - ensure UUID’s and other connections are in place and reliable.
Required Skills/Abilities:
- Experience writing Advanced SQL queries
- Proven ability to extract and manipulate data
- Motivated, self-starter who is curious and actively seeks out answers to the unknown
- Proven ability to work collaboratively and cross functionally
- Excellent organizational skills and attention to detail
- Excellent time and project management skills with a proven ability to meet deadlines
- Analytically minded, leverages data to drive decision-making
- Demonstrates UserTesting’s values through work product and within day to day team interactions
Education and Experience:
- 2+ years of Customer Data Platform (CDP) Experience (Segment CDP preferred)
- 1+ experience with tag management - strong understanding of analytics and tagging systems
- Strong working knowledge and/or experience with CDP adjacent technologies such as CRM, Data warehouses, Marketing automation systems, ETL, and other data/BI tools.
- Advanced microsoft excel experience
- Preferred:
- Experience with API’s, webhooks, and JavaScript
- Experience working in a Startup environment
- Experience working in a fast-growing B2B company
- Bachelor’s degree or Higher in Business, Marketing, Technology or related field
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
Other duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
To learn more about our team, culture, and customers, check out our careers page, company blog, and press/awards. Aside from a great work environment and the opportunity to make an impact, we’re also growing the team quickly–join us!
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UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing askPeopleOps@usertesting.com.
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