Communication Specialist

Blue Bottle Coffee (View all Jobs)

Seoul, South Korea

Please mention No Whiteboard if you apply!
I'm a one-man team looking to improve tech interviews, and could use any support! 😄

Interview Process

1. Technical Phone Screen 2. Take Home Challenge 3. Technical in-persons.

Blue Bottle Coffee Korea is looking for a passionate and seasoned Communication Specialist to join our Korea Brand team. As the Communication Specialist, you will craft, execute, and sustain communication strategies for Blue Bottle. This role requires a strategic mind that can create meaningful communication strategy/campaigns and the ability to work in a fast-changing, highly competitive media/ social media landscape.
Reporting into the Brand Marketing Manager of Korea, you will work collaboratively with local and global team members. This is a hands-on role where you will help develop and deliver our story and to give us a competitive advantage in the marketplace.
You will :
  • Integrated Marketing Communications Management : Manage the concept-to-launch execution of some new cafe, product launches and ensure that campaigns are cohesive, on time, and drive intended business resultsManage seasonal and holiday campaigns, coordinating work across teams, managing timelines, and ensuring work is executed successfully against business objectiveDevelop stories and manage campaigns end-to-end (strategize, plan, launch, analyze performance, manage feedback)Align with leadership for the integrated marketing plans while ensuring consistent branding and messaging

  • Contents Development & Social Media Management : Manage our social media accounts and the create necessary local contentCraft everything from executive messaging to consumer facing materials, press releases, social contents, and everything in betweenBuild and maintain relationships with key journalists, social media press and different kinds of influencers, as well as the ability to pitch and secure coverage for storiesAssist with content generation, working with internal teams to ensure all written communication and imagery is consistent and in line with key brand message and social brand strategy

  • Offline Campaigns & Marketing Activations : Ignite our communities with local marketing events/ new cafe openings, campaigns, and programs that drive acquisition, retention, and engagementSupport our ‘new cafe openings’ by creating community outreach plans and drive engagement across different channelsSupport special projects related to direct sales channel activation, community engagement and outreach
  • You are :
  • A thoughtful and effective communicator; one who listens and collects information before coming to conclusions
  • A natural storyteller - understands the importance of story and always looking for new ways to bring story and experience to life
  • A born collaborator that enjoys working in teams and building relationships both internally and externally
  • Able to plan and execute Integrated Marketing Communications(IMC) connecting brand strategy, product, PR and events
  • Skilled at time management - truly understanding what is important vs urgent
  • A self-starter and problem solver with a strong bias towards action
  • Curious and eager to learn!
  • You have :
  • 6+ years of experience in-house or at an agency
  • Prior experience in FMCG and/or brand-led retail businesses (F&B industry is a plus!)
  • A deep understanding of the Korea media landscape
  • Fluency in social media and marketing
  • A drive to create engaging, thoughtful, and bold work - happily obsessing over every detail while always moving work forward
  • Proficient Korean & English written and verbal communication skills
  • A keen eye for storytelling, contents development, photography, and videography
  • A deep love and respect of delicious coffee, food and amazing guest experiences
  • Please mention No Whiteboard if you apply!
    I'm a one-man team looking to improve tech interviews, and could use any support! 😄

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