Advertising Analyst

Zapier (View all Jobs)

Remote - Americas

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Interview Process

1. Recruiter interview 2. Take-home project 3. Code review of the take-home project 4. Technical discussions with hiring manager and engineers from the team, values interview.

Programming Languages Mentioned

SQL


Hi there!

We're looking for an Analyst to join the Advertising team at Zapier. The Analyst will be passionate about using data to help make better decisions and serve insights with strategic implications. We’re looking for an inventive, scale-minded, data analytics expert who is unconventionally curious, maintains a healthy degree of skepticism, and is rigorous in their attention to detail. In this role, you will support the design of campaigns and experiments, develop foundational dashboards, and leverage data to drive key strategic decisions. 

We work in a cross-functional environment with the product, sales, decision science, and other business analysts to build models that help us understand and influence Zapier’s growth, create KPIs that measure and monitor our progress against business-critical goals, and perform ad hoc analysis diving into the impact of individual campaigns, investments, and initiatives.

 

About You:

  • You have 2+ years of related experience in Marketing and Advertising.
  • Solid experience in analytics, with working knowledge in the conversion funnel and customer journey.
  • Experience writing and optimizing SQL queries (e.g. joins, unions, subqueries, case statements, window functions, etc.), and working with large data sets.
  • Able to proactively design and execute A/B tests and turn results into institutional knowledge.
  • Deep understanding of digital advertising dynamics, including auction pricing, CPMs, CTRs, CPCs, ROAS, and all the other C-level acronyms.
  • Proficiency with Excel/Sheets and Looker or equivalent data visualization platforms (Tableau, Power BI, QuickSight, Periscope, etc.).
  • Experience with GTM, tracking, pixels and using data to improve advertising performance

 

Things You’ll Do:

  • Function as the analytics partner for our Paid Acquisitions team, including establishing consistent tracking, KPIs, and dashboards, supporting experimentation, plus developing insights into campaign impact on customer acquisition, revenue, and more.
  • Develop a deep understanding of available data and how they can be used for different analyses to answer questions and solve problems.
  • Work with Data Science to inform the development of predictive models that guide marketing targeting and investments.
  • Create readable and informative data visualizations to communicate data insights to stakeholders and executives.
  • Use data to identify opportunities to improve marketing channel or sales team performance and ROI.
  • Turn ambiguous questions into clear analytical problems, and solve them using data.
  • Continuously learn and develop skills while working with our cutting-edge team of analysts and data scientists.

 

Nice to Haves:

  • Knowledge of statistics (significance, p-value, sample size, power)
  • Experience with A/B testing or experimental design 
  • Experience in market research or survey methodologies

 

The Whole Package

Location: 

Our distributed environment lets us work with the best people. You don't have to be located in the USA either. Some team members live in the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more! You just need the skills and drive to succeed in this role and the ability to work from anywhere.

 

Zapier offers:

  • Competitive salary and profit-sharing program
  • Equity for All: Stock options (or equivalent) for every Zapien
  • Healthcare + dental + vision coverage*
  • Retirement plan with 4% company match*
  • $2,000 annual learning stipend for use on courses, conferences, and more—your choice
  • Annual all-company retreat
  • 14 weeks paid leave for new parents of biological or adopted children
  • Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries
  • Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.
  • Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.
  • Opportunity to work with Zapier’s amazing partners network

*While we take care of Zapiens around the world the best we can, healthcare and retirement plans are currently available specifically in the UK, Canada, New Zealand, Australia, and United States.

 

How to Apply

We have a non-standard application process designed to promote inclusion and equity, and even if your skills and experiences don’t exactly match the job description, we’d love for you to apply.  We’re all unique, and we know that diverse perspectives and experiences make us better. We first ask a few questions in our application form that would typically be asked at the start of an initial interview. This helps speed up the process and lets us get to know you a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people, and do not discriminate based on race, color, sex, gender identity or expression, sexual orientation, religion, national origin, physical or mental disability, military or veteran status, genetic information, pregnancy, age, or any other status protected by local law. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from neurodiverse individuals and will ensure that people with disabilities are provided reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.

Please mention No Whiteboard if you apply!
I'm a one-man team looking to improve tech interviews, and could use any support! 😄


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